About J&S Premium
A Tanzanian enterprise rooted in quality, integrity, and the sustainable growth of farming communities.
Our Story
J&S Premium Product (T) Ltd is a private company limited by shares, registered under the Companies Act 2002 of Tanzania. Incorporated on July 22, 2022, we have rapidly grown into a vertically integrated coffee enterprise connecting Tanzanian smallholder farmers to global markets.
From our headquarters in Moshi, Kilimanjaro, we manage the entire value chain—from farmer engagement and technical support to warehousing, roasting, and international export. We are built on the belief that premium coffee begins with ethical partnerships and unwavering quality standards.
Vision & Mission
The guiding principles that drive our daily operations and long-term strategy.
Our Vision
To be Africa's most trusted premium coffee company — recognized for the quality of our product and the growth that uplifts farming communities.
Our Mission
To deliver exceptional Tanzanian coffee from farm to cup — connecting smallholder farmers to global markets through quality, integrity, and sustainable trade.
Our Promise
We adopt the best practices to satisfy our clients, support our employees, protect the environment, and strengthen our communities.
Core Values
Integrity and excellence are at the heart of everything we do.
Integrity
Transparent and honest dealings with all partners.
Accountability
Responsible stewardship of resources and relationships.
Sustainability
Long-term environmental and economic growth for farmers.
Quality
Customer-centric excellence in every bean we process.
Compliance
Strict adherence to governance and industry standards.
Governance Structure
Our company is guided by a Board of Directors and led by an Executive Management team ensuring strategic direction and operational efficiency.
Board of Directors
Strategic oversight and policy direction for the company.
Managing Director
Executive leadership and overall operations management.
Director of Finance
Financial strategy, planning, and regulatory compliance.
General Manager
Day-to-day management and cross-department coordination.
Heads of Departments (HoDs)
Leading individual department operations and reporting to the General Manager.
Officers
Supporting HoDs in daily operations across all departments.
Key Milestones
A timeline of our journey from incorporation to a growing African coffee enterprise.
July 2022
Company Incorporation
J&S Premium Product (T) Ltd officially registered under the Companies Act 2002, Reg. No. 156900532, headquartered in Moshi, Kilimanjaro.
2022 – 2023
Farmer Network & Sourcing Established
Built direct relationships with smallholder farmer groups across Kilimanjaro region. Launched Extension Services to train and certify farmers.
2023 – 2024
International Export Growth
Secured international buyer relationships and began exporting premium green and parchment coffee to global markets, with full traceability documentation.
2024 – 2025
Scaling Sustainably
Expanded operational units, deepened farmer partnerships, pursued organic certification, and grew our global footprint as Africa's most trusted premium coffee enterprise.
2026 & Beyond
Coffee Roasting Unit (CRU) Launched
Commissioned our in-house Coffee Roasting Unit, enabling domestic packaged products and expanding revenue streams beyond green bean exports.
Ready to Partner With Us?
Whether you're a buyer, distributor, or farming community representative, we'd love to explore how we can work together.
Get In Touch